Tag Archives: Advertising
Obey You: Sprite Encourages Youth In New Global Campaign
Sprite has unveiled a new global campaign urging younger consumers to listen to their own desires and follow their own truths. The “voice of Sprite” serves as the protagonist in the spots, applauding Sprite bottles around the world for following their instincts and living up to their role as a thirst-quenching, lemon-lime beverage.
The themed “Obey You” includes a series of 20 films, where the voice behind the camera the voice of Sprite encourages youths to pursue their dreams in life.
Lagos Leads as Star League Gathers Momentum
One week after the commencement of the unique Star League ‘Text and Play’, Lagos State is currently leading the league table with 4, 214 participants and Emeka Nwankwo sitting comfortably at the top with 22, 600 points. Coming second in the league table is Enugu State with 3,310 participants.
With an aggregate point of 12, 260 Igwe I. tops the Enugu state league standings. Anambra occupies the third place with 2, 209 participants while Onukaogu Ugonna currently leads with 17, 350 accumulated points. The fast increase in participants and accumulated points across the league table in the country is an indication that consumers are very excited about it. The figures quoted above were accurate as at the time of going to press.
Facebook Set to Introduce Autoplay Video Ads in News Feeds
By first quarter of 2013, social media giant, Facebook is planning to introduce a video ads in users’ news feeds that will be on “autoplay,” as the company looks to reap profits from advertising.
On the desktop version of Facebook, the video ads are expected to grab a user’s attention by expanding out of the news feed into webpage real estate in both the left and right columns or rails of the screen. It is also working on a way to ensure that the video ads stand out on the mobile apps as well, though it is unclear how exactly the company will accomplish this.
