Daily Archives: December 11, 2012
The most anticipated edition of the highly entertaining Legend ‘Real Deal Nite’, which also happened to be the last in the series of the event for 2012, came to an electrifying end recently at the Ojez Bar, National Stadium Surulere, Lagos. The exciting brand activation was indeed a grand event as thousands of revelers thronged the venue to be part of this epoch making event.
The ambience at the event was euphoric as rave making music act, Ayo Balogun, popularly known as Wizkid who sealed the show sent the audience into a wild frenzy when he stepped on stage. Wizkid, the multiple awards winning artiste got the audience asking for more as he performed one hit track after another.
American worldwide music diva, Beyoncé has been announced by Pepsi has its new global brand ambassador. The collaboration also involves developing new content and innovative ways to engage fans, consumers and retailers to benefit both brands.
Pepsi has had a relationship with Beyoncé for more than a decade – she first served as a Pepsi spokesperson in 2002. Since then, she has become a global pop culture phenomenon – arguably one of the biggest pop stars in the world – winning 16 GRAMMY awards and selling more than 100 million albums worldwide.
The multi-faceted collaboration with Beyoncé includes: establishing the Creative Development Fund, a resource devoted to the co-creation of innovative and relevant consumer content and collaboration on design – in addition to having her image on a can or bottle, she is working with us on the design of all materials related to the partnership.